Amber Jones Limited Edition

Mr Price has come a long way from copying trends and printing hundreds of t-shirts emblazoned with words like "cutie" and images of Hello Kitty to actually becoming a prevalent voice in the South African Fashion industry. Their succes can largely be attributed to initiatives such as their work with South African Elle in the Rising Design Star Award where they offer young designers an opportunity to launch their own limited edition label at selected Mr Price Stores across the country.

I've fallen in love with Amber Jones, who won the 2010 New Talent Design Search, and her latest range Edie and the It Girls. Jones says that,"this collection is influenced by the Sixties IT girls like Edie Sedgwick and Penelope Tree. Their brand of off beat cool still has a massive impact on fashion decades later. Expect dropped waisted frocks, retro printed cropped trouser suits, A-line jackets and mannish oversized cardigans."

I'm going to count my monies and run off to Mr Price as soon as possible.
Have a look at the inspiration for this line here: